Contrary to popular belief, shopping online has many benefits. Here are 6 reasons why more Singaporeans are shopping for groceries online today.

1. Avoid the Queue
Have you ever been in a human traffic jam? Have you had to queue long lines just to buy a total of five items in your basket? If you answered Yes to any of these, you understand the hassles of traditional grocery shopping.

Modern-day grocery shopping is done online. Being able to bypass the traffic and hassle of queuing to make your purchases is what we need today. All you require is a computer (or smartphone) and internet access. It saves you a huge amount of time while giving you a measure of peace of mind.

2. The E-commerce Revolution
You may not have noticed it yet, but most of the big retail stores and supermarkets are moving to online channels to reach their customers. This means the company does not need physical inventories. All it needs is to connect the supplier with the consumer and you’ve got business! The biggest names in supermarkets such as FairPrice and Cold Storage all have official online platforms where you can order and have your groceries delivered directly to your doorstep.


Ordering groceries online gives you a head-start in the world of e-commerce while others continue shopping traditionally. The familiarity with online grocery solutions allows you to purchase your necessities without hassle. The online revolution has begun, and you are a big part of the change when you shop for groceries online.

3. More Discounts!
Sale! Discounts! Promos! Singaporeans are used to seeing these trigger words when shopping retail. But the world of online shopping has more to offer. Buying in bulk greatly reduces the prices of items while using RedMart’s online coupons and promo codes will give you even more rebates. You also stand to win prizes and freebies through email sign-ups and loyalty programmes.

4. Less Impulse Purchasing
As Singaporeans are known to be the second most impulsive shopper demographic in Southeast Asia, we need to slow it down. Buying groceries online generally curbs impulse buying.

Think about it – if you walk into a supermarket hungry, you’re more likely to buy lots of junk food and non-essentials simply because they are within reach of your hands. But buying your food items online means you will have to wait a while for your groceries to reach your location. If you think about it, wouldn’t you rather spend that money on what you actually need?

5. Discreet Shopping
Ever been embarrassed buying certain intimate or questionable items? Shopping online allows you to freely purchase any products without fear of embarrassment. You can choose a private delivery location such as your home where you won’t need to worry about people passing judgement about your purchases.

6. Compare Grocery Prices
This is something online shopping does best – price comparison. When you shop for provisions online, you can access multiple stores and compare which is cheaper. You can mix and match your grocery shopping list from various supermarkets online. Better still, you get to see upcoming sales and promotion campaigns within the month as they are usually posted on the supermarket’s official website.



Can't wait any longer to start your online shopping? Let's shop here!