If you have been in content marketing for long, then you understand that nothing ever remains the same in it. If a strategy or trend is relevant and outperforming today, it might become stale and underwhelming tomorrow. Whether you have a Wikipedia page for your business or a blog, the key to understand is that they all evolve. The important thing you should tend to is learning how to adapt when the time is right. Welcoming the trends as they come and letting go of the obsolete methods as they pass. What do you think?